Privacy Policy

Last updated: 2 October 2026

This policy explains how Phototype Labs handles information when you use Supermodels.

What we collect and why

We process account and profile details, prompts, uploads, generated content, saved projects, wallet transactions and preferences to provide the app. We also process technical logs and usage analytics, such as page visits, device information and interactions, to understand use, fix problems and protect the service.

We process information to provide the service you request, meet legal obligations and pursue legitimate interests in security and improving the app. Where consent is required, we rely on it and you can withdraw it.

Hosting and third-party integrations

The app is hosted on Google Cloud services. We use third-party integrations for AI generation, payments, analytics and media delivery. Prompts, reference files and other information needed for a generation are sent to the selected integration. Payment details are handled by a payment integration; we retain transaction and receipt records.

These services process information under their applicable terms and privacy practices, which can vary by model and service. Information may be processed outside your country; applicable data-transfer protections must be used where required. Avoid submitting sensitive information you do not want processed by these services.

What becomes public

Activating a public profile and featuring media makes that profile and selected content accessible to others. Content published in Showcase is also public. You can manage sharing through the app’s controls; copies already downloaded or shared by others may remain.

Cookies and browser storage

We use browser storage to support sign-in, preferences and app functionality. Analytics may use cookies or similar identifiers to measure visits and use of the app. Your browser lets you manage cookies and storage; blocking them may affect some features.

Retention and security

We retain information as needed to provide the app, maintain your saved work, protect the service and meet legal obligations. Some transaction records, logs and backups may need to remain after deletion. We use access controls and other safeguards, but no online service can guarantee complete security.

Your choices and rights

You can edit your profile and manage published content in the app. Contact is available through the app for signed-in users. Sign in to request access, correction, deletion or a copy of your information, or to ask about the integrations used for your data. Depending on your location, you may also have rights to restrict or object to processing, withdraw consent and complain to a data protection authority.

Policy updates

We will post changes here and give notice of material updates where required.